Technology meets human centered design

Hub

"We followed the everyday work of the Farmers’ Hub entrepreneur and had in-depth meetings to deduce his/her natural business process."

Insight into Farmers' Hub model

Insight

"Farmers’ Hub is a one-stop-shop solution ensuring smallholders in rural communities have access to quality inputs, mechanization services and knowledge as well as markets. This helps increase productivity and ensure fair prices."

-Robert Berlin

Head of Agriservices
Syngenta Foundation for Sustainable Agriculture

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Who benefits? – Adding value across the value chain

The technology leverage for the Farmers' Hub model

The e-Hub app

"Built on a widely available android platform – the e-Hub app is mobile light and operates smoothly in both online and offline modes. Capable of generating printed invoices and acting as a point-of-sales system."

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Real-time dashboard

"Data feeds into real-time dashboard featuring key indicators and revenue-cost trends. Capable of generating drilled-down MIS reports."

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SMS notification

"The SMS integration tool can send mass and scheduled text messages to farmers, helping them keep updated on agricultural know-how, timely notification and exciting offers from the Farmers’ Hubs."

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e-Hub data collection

"e-Hub data collection is a one-stop survey platform that allows the collecting, analysing and monitoring of data from the field in real-time. It helps to assess the impact at farmer level, capture market information and track performance of field staff."

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Real value added: impact by numbers

45+

Existing Farmers' Hub

34%

Increased income for farmers

22,500+

Smallholder farmers impacted

global
global

Global impact

Expanding in South Asia, West and East Africa by creating globally scalable inclusive market solutions

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Hub locations